Маркс подчеркнул, что для Trackhouse важнее сам подход к работе, а хорошие результаты, включая победы, "The way that we approach it in NASCAR, in MotoGP, just the way we approach motorsport, is not to be a team that a company sponsors, but a growth partner for a company,".
Американская команда проводит свой самый успешный сезон. Это третий год Trackhouse в премьер-классе, и за это время гонщики Ай Огура и Рауль Фернандес уже принесли ей победы на Гран-при.
Маркс, который также владеет успешной командой NASCAR, заявил, что сосредоточен на подходе команды. "And that means creating very customised activation and promotion programmes. Really understanding what they're trying to solve for, for their investment in motorsport. And approaching it that way so that all of the value that they're looking for is created before we even go on the racetrack. " "And we know that those are coming. It comes for every organisation. So creating the value for sponsors and being a true partner with them, and selling the experience of being at MotoGP, or being at NASCAR, or Formula 1, or whatever it is, that's really what we focus on. "
