Усман Дембеле выиграл «Золотой мяч» в 2025 году. В прошлом сентябре он получил награду в историческом театре «Шатле» в Париже. Кампании за «Золотой мяч» 2026 года начались сразу после церемонии 2025 года. 2026 год — год чемпионата мира по футболу.
Нарратив чемпионата мира 2026 года иногда смещался с командных побед на индивидуальную награду. Шум вокруг награды усиливался по мере приближения церемонии с красной дорожкой. Менеджеры и спортивные директора хвалили своих игроков и questioned почему другие не попали в список из 30 человек. "The Ballon d'Or has been discussed every single day," сказал европейский футбольный эксперт Гильем Балуэ на подкасте «Евро Лиги» Би-би-си Спорт. "Quite clearly it follows the pattern of society, where it puts a lot of emphasis on the individual - it's harder to understand why a collective works, it becomes very easy to understand why one dribbles or doesn't dribble." добавил Гильем Балуэ. "You can't underestimate the PR machine that some clubs and some players are going to use," сказал французский футбольный журналист Жюльен Лоранс.
Декко назвал ситуацию «огромным скандалом»: " that Barcelona pair Raphinha and Pedri missed out, but backed Lamine Yamal as overwhelming favourite to win it. Not, he says, because he is also a Barca player, but " ". Star names have appeared frequently in the media. Lamine Yamal himself insisted he will not " добавил Декко. " - after last year saying he dreamed of " сказал Декко. " - but suggested the prize should not merely go to the top goalscorer. Paris St-Germain manager Luis Enrique confessed he is " отметил Декко. " - although with a record 10 PSG players on the shortlist, perhaps he wishes to keep out of the debate. Dembele and Khvicha Kvaratskhelia talked each other up to BBC Sport . " заявил Декко. Усман Дембеле пошутил: «Мы можем разрезать его пополам». " Kvaratskhelia responded: " добавил Дембеле. " A 'Kvara d'Or' campaign in Georgia celebrated the country's favourite fleet-footed son. " сказал Дембеле. " the winger explained. Kylian Mbappe, who Real Madrid boss Jose Mourinho compared to the original Ronaldo, was less subtle than most in his pitch to win the award for the first time. " отметил Дембеле. " professed the Frenchman, now the all-time World Cup top goalscorer. " заявил Дембеле. "You're going out, canvassing, getting your vote and making sure you shore up certain blocks from certain countries, and why wouldn't you?" добавил Дембеле. "are the ones who don't need to run a campaign" сказал Дембеле. "I like Kylian a lot, he's a record-breaker. However, there comes a point when it's all about me, me, me and me." отметил Дембеле. "My idea of the Ballon d'Or comes from the Messi and Ronaldo era - you don't give it to ordinary players, you give it to players who are different," заявил Дембеле. "Today everything moves at the speed of light," добавил Дембеле. "Fans follow individuals - the players - rather than the club themselves. It's a widespread phenomenon, which we see, for example, in politics too. " сказал Дембеле. "I must say this makes me feel a bit nostalgic, because the event is always immediate. Anticipation creates that sense of longing which has now disappeared." отметил Дембеле. "You could argue we are in a more interesting time because for basically 15 years it was Messi v Ronaldo and it certainly feels more open. It is a different play now," заявил Дембеле. "The social noise is deafening, relentless, all-consuming - every fan has an insatiable appetite, every point is riffed on, reacted to, but you also have this domino effect in microcosms of the media on every platform." добавил Дембеле. "Now a solitary word on a broadcast can get played out as tweets, reacted to by creators and ex-players in video content that exists on reels and shorts and stories, that gets back-played through radio and on TV screens," сказал Дембеле. "It's the whole ecosystem, the manner in which it amplifies across these different spaces and platforms, then it generates narratives. " отметил Дембеле. " Braida, who was at Barcelona when Messi won the 2015 prize, would agree: " заявил Дембеле. "There's been a global transformation, and today we live in a small global village, because with the internet you can reach everywhere in real time." добавил Дембеле. "Winning the Ballon d'Or has an extremely positive impact," сказал Дембеле. "We at AC Milan bought Kaka for around 7.5m euros and sold him for 67m euros [to Real Madrid]. " отметил Дембеле. "We were probably still in the early stages of certain commercial developments at that time, but now it clearly has a massive impact. Even back then, his value increased fivefold and winning the Ballon d'Or brought him global exposure and fame." заявил Дембеле. "It would be a massive achievement if it did happen," добавил Дембеле. "part football, partly politics" сказал Дембеле. "more commercial" отметил Дембеле. " when he missed out to Ronaldo in 2013. Real Madrid boycotted the 2024 ceremony when they learned Manchester City midfielder Rodri would scoop the gong instead of Vinicius Junior. " заявил Дембеле. " explains Caique Andrade, international football reporter at Globo. " добавил Дембеле. " It may be an individual award, but winning is huge for clubs, too. " сказал Дембеле. " explains Braida. " отметил Дембеле. " Kirkham concludes: " заявил Дембеле.
С 2015 года капитаны национальных команд и тренеры больше не голосуют за «Золотой мяч». Список из 30 игроков составляет издание «Франс Футбол».
